With solar investment tax credits (ITC) set to expire at the end of 2016, residential installers should be looking for every possible edge to drive increased sales.
We’ve followed the progression of millions of solar sales leads and found that most sales strategies simply aren’t keeping pace with buyer. In fact, recent Velocify research showed disappointing sales follow-up within residential solar companies, leaving plenty of opportunity for growth:
- 19% totally ignore potential solar customers
- 78% don’t call interested prospects quickly enough
- 95% aren’t persistent enough with email
To help you win more solar sales in this hot market, we’ve identified six of the most common selling mistakes and best practices for fixing them. Click below to see how these simple changes can help optimize your sales process.
Want even more detail? If you are headed to the Solar Power International event in Anaheim, CA, September 14-17, stop by Velocify booth 3446 or join me for a cocktail at the poster reception on Wednesday, Sept. 16 from 4:30 p.m. – 6 p.m. Not attending SPI? Download your free copy of the study, “The Evolution of Solar Sales: Solar Sales Best Practices for Stellar Results.”
Scott Ankley is the Senior Manager of Partner Development at Velocify, a market-leading provider of cloud-based intelligent sales automation software. Scott is an expert on increasing lead conversion rates through the effective use of marketing and sales automation tools and helps companies across a variety of industries improve their customer acquisition practices.