Velocify to Combine Forces with Ellie Mae

Today I am very excited to announce that after building Velocify into the leading consumer sales acceleration platform for the past 13 years we are being acquired by the leading cloud-based platform provider for the mortgage finance industry, Ellie Mae (NYSE: ELLI).

While I am very proud of what the team has achieved at Velocify to get us to the point of a successful acquisition by a much admired company, I am even more excited about what this means for our customers and team members going forward. Ellie Mae not only has far more resources than Velocify to fuel our growth but their platform is also incredibly well aligned with ours. Velocify has emerged as the undisputed leader in consumer sales engagement and lead management software over the past several years but we leverage back-end systems such as Salesforce and Ellie Mae once a lead gets far down the buying process. By joining forces with Ellie Mae we will be able to help our customers provide a full-cycle buying process for their consumers that is as automated and digitalized as the consumer desires it to be.

Certainly in the mortgage vertical we will become the first choice for any mortgage provider that wishes to provide a digital mortgage experience to their prospects and customers. However, we are also very excited that building these competencies of extending sales engagement more deeply into the buying process will deliver features and capabilities that will benefit our customers outside of mortgage as well.

Thank you to our customers for getting us to this point and for your ongoing trust in us to provide a platform for one of the most critical drivers of your business. We look forward to serving you for many years to come. And congratulations to Velocify team members past and present who have built a SaaS company that not only leads its functional sector but has true scale and profitability despite having raised very little capital along the way. This is a tremendous achievement and a very exciting new chapter!


NickHedges_2015formalAbout the author: Nick Hedges is president and CEO of Velocify and a 15 year veteran of the Internet and SaaS industries. Nick has spent the last six years helping organizations accelerate sales performance and recently became an advisory board member for the Association of Inside Sales Professionals. Nick is a Fulbright Scholar, holds an MBA with Distinction from Harvard and a bachelor’s degree from Manchester University.

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