• Daniel Kimm

    Knowing your customer and researching before the call makes the prospect feel that you understand their needs and acknowledges their current state they are in.

  • Jesse Peterson

    Software sales isn’t a one-size-fits-all deal. An effective ABM strategy combined with an experienced sales team + a sales technology stack can make a huge impact on your team’s effectiveness & efficiency.

  • Elise Inferrera

    It’s so crucial to do your research!

  • AlyssaTrenkamp

    Identifying your ideal customer profile is so critical for ABM to be effective. Thanks for the thought post Jorge.

  • Michael Mendelson

    ICP + journey + personas + KPIs = win more sales

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