There is Power in Email Personalization

There is Power in Email Personalization

Did you know companies that personalize marketing emails experienced a 27% higher unique click rate and an 11% higher open rate than those that do not? While a lender’s marketing brand, messaging, and disclosures should all be consistent, the person closest to the borrower should always be the one driving the conversation. After all, it […]



Sales Technology Best Practices: Superuser Tips for Success

Sales Technology Best Practices: Superuser Tips for Success

New technologies are automating the sales process and making organizations more productive and efficient than ever before, and the impact on business growth is undeniable. However, selecting the perfect vendor and signing a contract is only the first step. To ensure successful implementation of a new sales technology, there’s some best practices to keep in […]



Building an Effective Lead Management Process for High-Growth Sales

Building an Effective Lead Management Process for High-Growth Sales

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals. Last year, […]