How to Earn the Trust of Your Real Estate Partners

How to Earn the Trust of Your Real Estate Partners

Did you know that 41 percent of first-time homebuyers said a Realtor had a “major influence” on their choice of lender, compared with 33 percent of repeat homebuyers? While more homebuyers start online, the first person they talk to is a Realtor. This is especially true for new home buyers. For this reason, real estate […]



Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

The biggest mistake loan officers are making today is they’ve become transactional in their sales efforts. Many of them focus on price and product, which are indistinguishable in a marketplace commoditized amid low interest rates that have endured for nearly a decade. This approach exacerbates a “race to the bottom” mentality. Sales success requires a […]

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First Direct Lending Achieves Rapid Growth with Velocify

First Direct Lending Achieves Rapid Growth with Velocify

First Direct Lending is no stranger to the hustle of the mortgage industry. Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Luckily, Velocify has been by their side from day one. Read on to learn more about their story and […]



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