Getting ready for the big commitment

Getting ready for the big commitment

The key to selling is trust. Once you earn it, doors open. But in the mortgage business, trust does not come easy these days. Because a home is usually the most expensive item anyone buys, earning trust takes much more time and effort than selling someone a pair of shoes. In fact, because the relationship […]


Protect your text messaging practices from the new TCPA rules

Protect your text messaging practices from the new TCPA rules

I recently wrote about the new Telephone Consumer Protection Act (TCPA) rules and how they will prohibit using auto-dialing technology to place solicitous calls (live or prerecorded) to wireless numbers without prior express written consent. With the rollout of the revised TCPA rules right around the corner, many of our customers and prospects are looking […]


New Study – What online buyers expect

New Study – What online buyers expect

There is nothing more frustrating for an interested and engaged online buyer than a sales rep who fails to follow up with them when they are ready to engage. Many times a prospective buyer will fill out an online form and expect at least an email back to acknowledge their interest — but gets silence […]


Helping mortgage lenders reach the summit

Helping mortgage lenders reach the summit

If you read our blog, you know we talk a lot about the challenges mortgage  lenders are facing in the current market. These challenges really are extraordinary. Amid rising interest rates and rebounding home prices, lenders are witnessing a surge in purchase loans that hasn’t been seen for years, while the refinance market is drying […]


3 tips to keep sales reps motivated

3 tips to keep sales reps motivated

In the popular AMC television series, “Mad Men” there is a storyline that focuses on a competition for employees. The challenge – to go out and land a client from a targeted, named hit list and win $100. In the episode, this challenge drove employees to do all they could to sign on these coveted […]