Prevent a wasted marketing automation investment

Prevent a wasted marketing automation investment

The growing adoption of marketing automation presents a significant opportunity for inside sales.  According to a recent Marketo blog post, companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.  As marketing automation works its magic, the volume of quality leads creates more opportunity for […]


Establish an appropriately persistent sales process within your CRM

Establish an appropriately persistent sales process within your CRM

The combined results of Velocfiy secret shopper studies over the last 24 months revealed that alarmingly, 42 percent of web inquiry forms submitted never received a phone response from the sales teams of those respective organizations, despite the request.  Of the organizations that did respond to our inquiries, we found that most salespeople gave up too […]



Is social media the friend or foe of a marketer?

Is social media the friend or foe of a marketer?

A top marketing expert and good friend, Gregg Meiklejohn, recently wrote a very thought-provoking piece about the true value of using social media for B2C lead generation efforts.  His point is not that Facebook and the like are not without merit, but that it’s not as valuable as you’d think.  While the essay is aimed […]


Infographic: Sales Management Software that Improves Sales Contact Strategy

Infographic: Sales Management Software that Improves Sales Contact Strategy

Sales management software that improves your sales contact strategy produces results. A new Velocify study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion. Such astounding results come from an intelligent sales conversion lead strategy combining email strategy and phone call strategy for […]


Non-business hour sales leads are more valuable

Non-business hour sales leads are more valuable

Velocfiy recently published a new study, the Ultimate Contact Strategy, highlighting the importance of sales lead follow-up including prompt response, appropriate persistence, and optimal timing between attempts for both phone and email communication. One of the primary takeaways from the research was speed-to-call is the most significant driver of conversion rate, but does the time of […]


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