10 must attend Dreamforce sessions for sales pros

10 must attend Dreamforce sessions for sales pros
10 must attend Dreamforce sessions for sales pros

It’s that time of the year again! Dreamforce 2014, one of the largest business technology events around, is upon us and should prove to be bigger and better than ever. With more than 100,000 attendees expected, 1,400 expert-led sessions on the schedule, and hundreds of networking events taking place, there’s sure to be a lot going on over the four-day period. We’ve scoured the agenda and in this post our intent is to give sales professionals some help in either setting a rich onsite itinerary, or picking out key sessions to watch online.

Let’s begin with the keynotes. Marc Benioff’s keynote on Tuesday is sure to be entertaining and if it’s like past years it will set the tone for the event and provide insight into Salesforce.com’s key areas of focus in the year to come – a market bellwether presentation. If you’re using or considering deploying Sales Cloud, you’ll want to attend the Sales Cloud product keynote on Wednesday.

You should also try to attend one of the five “Sales Summit” sessions on Monday between 10-3pm. The series will include speakers like Tony Robbins, and will touch topics like the significant trends impacting sales organizations today, sales leadership, and strategies to improve sales performance.

Now for the breakout sessions. Here are 10 sales-related #DF14 sessions you’ll want to put at the top of your list:

Get More Sales Opportunities, Shorten Your Sales Cycle, Optimize Performance
Monday, 10/13 from 11-11:40am
57% – that’s how far along prospective buyers typically are in the sales process before they even talk to a sales rep.  Join the Corporate Executive Board and leveleleven to learn how to optimize the buyers’ journey to ensure a prospect is ready to talk to your sales team and is primed and ready to become a customer.

Predictable Revenue: How To Crush Your Sales Goals
Monday, 10/13 from 1:30-2:10pm
Aaron Ross, a former Sales Director at salesforce.com and author of Predictable Revenue, will uncover how companies can speed up revenue growth & get off the revenue rollercoaster.

5 Strategies CSOs Use to Drive Results
Monday, 10/13 from 2-2:40pm
Sales author Mark Hunter and social selling expert Jill Rowley share how successful organizations develop key sales strategies that eliminate missed targets.

AppExchange for Sales: Apps to Help Your Sales Soar
Tuesday, 10/14 from 9-9:40am
Salesforce shares how sales teams use solutions from AppExchange to close deals faster, be more productive in the field and in the office, and eliminate manual processes. 

Time Management vs. Self Management: 5 Strategies to Make You More Productive
Tuesday, 10/14 from 9-9:40am
Sales expert Lori Richardson, CEO and Founder of Score More Sales, and David Ambrose, Director of Technology Partners at Smarsh, will share the top 5 strategies guaranteed to make you more productive.

How eHarmony Acquires Customers as Quickly as It Creates Love Connections
Tuesday, 10/14 from 11-11:40am
Dr. Neil Clark Warren, the CEO and founder of eHarmony, will share firsthand how eHarmony leverages Salesforce1 and Velocify to build and grow eH+, one of the most successful new business lines for the company. 

Social Selling: A Live Conversation with Jill Rowley and Koka Sexton
Tuesday, 10/14 from 4-4:40am
Jill Rowley and LinkedIn’s Koka Sexton will talk about the why, what and how to do social selling, the process of using social networks like LinkedIn and Twitter to do Identify the right people, to leverage insights to be relevant, and ultimately build stronger relationships — that drive revenue.

#1 Competitive Edge in Today’s Sales World: Jill Konrath & Panel
Wednesday, 10/15 from 9-9:40am
Jill Konrath, author of Agile Selling and SNAP Selling, kicks off this session with a focus on the singular skill that virtually guarantees a successful career. Panel experts in the session include: Josiane Feigon, Joanne Black, Trish Bertuzzi and Debra Walton.

5 Mission-Critical Requirements to Establishing Value & Increasing Revenue
Wednesday, 10/15 from 11:30-12:10pm
Sales influencers Mark Hunter, The Sales Hunter, and Anthony Iannarino, The Sales Blog, will present on the five mission-critical requirements in today’s complex, commoditized world of selling. They’ll also be opening the floor for an interactive, social-driven Q&A.

Fastest Path to Pipeline – Best Practices for Inside Sales Teams
Wednesday, 10/15 from 4-4:40pm
This session is put on by leaders from the inside sales team at Salesforce.com. They’ll share best practices for on-boarding and managing inside sales teams sharing some behind the scenes tactics used by Salesforce.

At Dreamforce, there is no shortage of learning and networking opportunities. In addition to 1,400+ sessions, you can join table talks over lunch in the Yerba Buena Gardens. Velocify will be hosting one of many table talks. Come join us as we discuss “From Lead to revenue – top hacks to turn more leads into wins.” We can’t wait to hear what you’ve come up with and to share some insights we’ve gained from our clients. To find out more about what we’re doing at Dreamforce this year, or to schedule an onsite demo with us, visit our Dreamforce 2014 page. We look forward to seeing you there!

Attending Dreamforce? What sessions and networking events are on your “can’t miss list”?


john reeseAbout the author: John Reese is senior vice president of marketing at Velocify and board member of the American Association of Inside Sales Professionals, Orange County Chapter. With more than 17 years of marketing, strategy, and management experience at Fortune500 and early-stage technology companies alike, he oversees growth strategies for Velocify’s complete solution portfolio.



  • Hi. Awesome event! I would love to be able to attend this year. Could you please provide the link reference please? As part of a sales team, I am looking forward to the topics, especially social selling. For sales, it is important to know what is the best platform to use, Invisume. Its a perfect platform for salespeople that are looking for jobs while keeping their data safe. Hence, there is no risk at all. I’m looking forward to this year’s dreamforce session!

  • It really is a MUST to attend this event. I am looking forward to learning more and meeting new people that can help me boost my confidence in the sales field. Is there a webinar or recording of 2014’s Dreamforce session? I’d love to have a copy of the discussed topics. Thanks and I have officially subscribed to your blog.

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