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  • 6 steps to effective email marketing for mortgage lenders - In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. The key takeaway? In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. […]
  • Is SMS Texting the Next Great Sales Communications Tool? - If you’re like most people, your phone is your trusty sidekick-it’s the first thing you check when you wake up, the last thing you check before you fall asleep and rarely leaves your side during the day. Whether you’re scanning Facebook, playing games, sending emails or exchanging texts, our mobile devices have become our laptop, […]
  • How to Master the Mortgage Market - It’s no secret that the mortgage industry has changed a lot in recent years. In the new purchase-driven market fueled by digital mortgage trends and fierce competition, lenders must adapt to longer buying cycles and continually optimize their strategies based on borrower needs and expectations. Sales success now requires a highly customer-centric approach focused on […]
  • Top Four Lead Management Features - High-growth companies have one thing in common: they have successfully mastered the sales process. It sounds simple enough, but can be quite complex if you’re not leveraging technology that helps manage and automate workflow, maximize speed, and optimize performance. While different technologies offer different benefits, a few key features consistently stand out as having the […]
  • How Changes in Mortgage Technology Will Affect the Entire Real Estate Industry - The world of technology is constantly evolving, now faster than ever. This is resulting in great advantages for all kinds of businesses, and their customers alike. However, there are certain sectors that are slow to adopt new technologies due to a fear of change, lack of buy-in, or a variety of other reasons. The real […]
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